Bob Lutz

Car Guys Vs. Bean Counters

(No reviews yet) Write a Review

ISBN 13:: 9781591846222
author:: Bob Lutz
format:: Paperback
publisher:: PORTFOLIO
language:: English
Publication Year:: 2013
Pages:: 272
Dimensions:: 5.34 (w) x 8.05 (h) x 0.72 (d)
Genre:: Business Life & Skills, Small Business, Management & Leadership
Condition:: New
Availability:: Item usually sent within 10 working days

£13.99

Current Stock: 1

Quantity:

Description

Description

How the US auto industry got into trouble is revealed in this insightful book about management and company performance. Bob Lutz's story offers a unique perspective on the shift from creative, innovative leadership to numbers-driven decision-making.

In the early 1960s, CEOs believed that capturing the public's imagination with bold car designs and quality craftsmanship would drive sales. However, as time passed, GM's leadership began to rely more heavily on spreadsheets and less on product excellence. This change in approach ultimately led to decline and loss of competitive advantage.

Lutz's experiences, both before and after being rehired by General Motors in 2001, provide valuable lessons for businesses looking to regain their focus on what matters most: creating great products that satisfy customers.

View AllClose