Thomsen, Michael
Cage Kings: How an Unlikely Group of Moguls, Champions and Hustlers Transformed the UFC into a $10 Billion Industry
- ISBN 13:
- 9781529103717
- author:
- Thomsen, Michael
- format:
- Paperback
- publisher:
- Ebury Press
- language:
- English
- Publication Year:
- 2023
- Pages:
- 448
- Dimensions:
- 23.4 x 15.3 x 3.2 centimetres (0
- Genre:
- Biography, Business, Biography,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Cage Kings: The Rise of the UFC from 'Human Cockfighting' to a $10 Billion Industry The story of the UFC's transformation from a derided sport to a global phenomenon is one of unlikely success. From its early days, when Senator John McCain called it "human cockfighting", to its current status as a $10 billion industry, the UFC's journey is a fascinating and provocative look at the power of sport to shape popular culture. A behind-the-scenes account of the UFC's rise to mainstream success, Cage Kings follows the key players who helped turn the sport around, including fighters, promoters, sponsors, and corporate executives. Stylishly written and poignantly observed, the book offers a unique perspective on how the UFC became a staple of modern American pop culture. With its darkly comic tone and insightful analysis, Cage Kings is a compelling read for anyone interested in the world of sports, business, and popular culture.
Related Products
Related Products
King's Cage
Aveyard, Victoria
Chaos Kings: how Wall Street traders make billions in the new age of crisis
Patterson, Scott
How to Be (Un)Successful: An Unlikely Guide to Human Flourishing
Portal, Pete
How a King Plays: 64 Chess Tips from a Kid Champion
Boydell, Oliver
How to be Champion
Millican, Sarah