Conrad Lashley
Business Development In Licensed Retailing
- ISBN 13:
- 9780750653343
- author:
- Conrad Lashley
- format:
- Paperback
- publisher:
- Elsevier Science
- language:
- English
- Publication Year:
- 2002
- Pages:
- 346
- Dimensions:
- 189 mm X 246 mm
- Genre:
- Management Hotel Management Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Business Development in Licensed Retailing: A Unit Manager's Guide provides essential skills and techniques for effective unit management in licensed retail organisations. This comprehensive guide covers key areas such as recruitment, human resource management, operations, service quality, customer relations, financial measurement and analysis, promotions, and strategic planning. It offers practical know-how to create a business plan for your unit, drawing on real-life examples from companies like JD Wetherspoon's, TGI Fridays, and McDonald's. The book is designed as a learning resource, allowing readers to apply the principles and techniques outlined in a systematic and structured approach. Suitable for lecturers and management development personnel, this guide also provides valuable insights for anyone looking to develop their skills in unit management within licensed retail organisations.
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