Anna Kennedy
Business Development For Dummies
- ISBN 13:
- 9781118962718
- author:
- Anna Kennedy
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2015
- Pages:
- 424
- Dimensions:
- 18.8 x 2 x 23.6 cm
- Genre:
- Business, Finance & Law, Management,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Business Development For Dummies provides a practical model for small- and medium-sized businesses to maximise growth. By mapping business development to customer life cycle, you can ensure a focus on growth through effective customer nurturing and management. This book offers in-depth coverage of strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan with step-by-step expert guidance. By understanding the core concepts of business development and how it differs from sales, you can build a practical strategy for your business. Business Development For Dummies shows you how to incorporate marketing, sales, and customer management into general planning, develop and implement a growth-enhancing partnership strategy, and make daily business development a part of your overall strategy.
Related Products
Related Products
Business Math for Dummies (For Dummies)
Sterling, Mary Jane
Business Studies For Dummies(R) (For Dummies (Business & Personal Finance))
Pettinger, Richard
Business NLP for Dummies
Cooper, Lynne
Business Plans For Dummies
Tiffany, Paul
iOS App Development For Dummies
Jesse Feiler