Jones, Carrie Melissa
Building Brand Communities: How Organizations Succeed by Creating Belonging
- ISBN 13:
- 9781523086610
- author:
- Jones, Carrie Melissa
- format:
- Hardback
- publisher:
- Berrett-Koehler Publishers
- language:
- English
- Publication Year:
- 2020
- Pages:
- 240
- Dimensions:
- 23.11 x 14.99 x 2.79 centimetres
- Genre:
- Business, Customer Service, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Building Brand Communities: How Organizations Succeed by Creating Belonging Creating a strong brand community is about more than just people buying your product or working together. It's about fostering relationships built on mutual concern, shared values, and meaningful experiences. This book explores how smart organizations can create communities that drive loyalty and success. By focusing on the needs and growth of their members, brands can unlock unprecedented outcomes. Carrie Melissa Jones and Charles Vogl share practical insights from global brands like Yelp, Etsy, and Harley Davidson, which have successfully connected with their customers and collaborators. The authors also reveal seven key areas where authentic communities can serve organizational goals, from innovation to customer retention. With this comprehensive guide, organizations can learn how to grow a new brand community to critical mass and tap into the enthusiasm and engagement that comes with it.
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