Breen, Bill

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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ISBN 13:: 9781847941176
author:: Breen, Bill
format:: Paperback
publisher:: Random House Business
language:: English
Publication Year:: 2014
Pages:: 320
Dimensions:: 12.9 x 2.1 x 19.8 cm
Genre:: Business, Finance & Law, Economics, ,
Condition:: New
Availability:: Item usually sent within 7 working days

£13.45

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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

The story of LEGO is one of the most remarkable in business history. In 2003, the company, which had been a beloved brand for generations, faced the very real possibility of collapse. But instead of giving up, the management of LEGO embarked on a bold plan to turn their fortunes around. With unprecedented access to the company, author David Robertson charts the twists and turns of this incredible journey, explaining what went wrong and how it was fixed.

Brick by Brick is a fascinating analysis of how a company can not only survive, but thrive, in a rapidly changing market. Robertson's clear-sighted analysis will be invaluable to anyone interested in business, innovation, and leadership.

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