Bower, Tom
Branson
- ISBN 13:
- 9780007266760
- author:
- Bower, Tom
- format:
- Paperback
- publisher:
- Harper Perennial
- language:
- English
- Publication Year:
- 2008
- Pages:
- 416
- Dimensions:
- 19.3 x 12.7 x 3.3 centimetres (0
- Genre:
- Biography
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Richard Branson: A Different Tale. Tom Bower's biography offers an intimate scrutiny of Richard Branson's life and business practices, revealing a single-minded profiteer who has enhanced his family's wealth in secret off-shore trust funds. Behind the image of the ever-smiling entrepreneur lies a more complex figure, driven by ambition and willing to take risks that have sometimes led to controversy. This book provides an unvarnished look at Branson's businesses, friendships, and personal life, including his law-breaking, drug-taking, and bullying behaviour. Bower's research uncovers a different story from the one promoted by Virgin's publicists, one that challenges the reader's perceptions of this British tycoon. By examining Branson's rise to success, Bower sheds light on the man behind the brand, revealing a devious actor who has profited from the good ideas of others.
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