Darlow, Jeremy Allen
Brands Win Championships
- ISBN 13:
- 9780990562207
- author:
- Darlow, Jeremy Allen
- format:
- Paperback
- publisher:
- Jack and June Publishing
- language:
- English
- Publication Year:
- 2015
- Pages:
- 190
- Dimensions:
- 5.10(w) x 8.20(h) x 0.60(d)
- Genre:
- Marketing Sports Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Brands Win Championships by Jeremy Allen Darlow is a guidebook for NCAA athletic programs and athletes looking to build and elevate their brands. The author, with experience at adidas, shares three simple brand-building steps that can take a program from bad to good or from good to great. He has worked with top schools and athletes, including Robert Griffin III, Dwight Howard, and Lionel Messi. This book offers a practical primer on how to build your brand with story and perception, making it an essential read for anyone in sports marketing.
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