Michael Johnson
Branding: In Five and a Half Steps
- ISBN 13:
- 9780500518960
- author:
- Michael Johnson
- format:
- HardBack
- publisher:
- Thames and Hudson Ltd 01 edition (29 Sept. 2016)
- language:
- English
- Publication Year:
- 2016
- Pages:
- 320
- Dimensions:
- 21.6 x 4.1 x 25.4 cm
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Branding: A Step-by-Step Guide to Creating a Successful Brand
Discover the key elements that make a brand successful, from identifying the correct question to creating a compelling narrative. This comprehensive guide features over 1,000 vibrant illustrations showcasing the world's most successful corporate identities.
With detailed case studies and generic templates, learn how to develop a brand that is both simple and compelling. Understand the importance of typography, straplines, and other design elements in creating a brand that resonates with your audience.
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