Matthew J. Brannan
Branded Lives
- ISBN 13:
- 9780857936226
- author:
- Matthew J. Brannan
- format:
- Paperback
- publisher:
- Edward Elgar Publishing Ltd
- language:
- English
- Publication Year:
- 2013
- Pages:
- 224
- Dimensions:
- 15.2 x 1.3 x 22.9 centimetres (0
- Genre:
- Business, Human Resources & Personnel Management, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Branded Lives: The Production and Consumption of Meaning at Work explores how brands shape our work experiences. This collection of qualitative studies examines employee branding as a new form of employment relationship, where workers represent the brand. The authors investigate how organizational strategies aim to mould workplace meanings and practices to build brand value, and whether this enhances or diminishes the meaning and experience of work. Drawing on ethnographic and case study research, they provide insights into the lived experience of work under branded conditions. This book is relevant for researchers, students, and practitioners in marketing, human resource management, and management, particularly those interested in employee branding.
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