Demaris Valero

Branded Entertainment

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ISBN 13:
9781604270945
author:
Demaris Valero
format:
HardBack
publisher:
J Ross Publishing
language:
English
Publication Year:
2014
Pages:
264
Dimensions:
23.7 x 16.2 x 1.8 cm
Genre:
Business, Finance & Law, Management, Project Management
Condition:
New
Availability:
Item usually sent within 20 working days
£51.30

Description

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

This practical guide provides an in-depth understanding of the branded entertainment business, written in a conversational tone that is easily understood by both novice and expert alike. Damaris Valero shares her expertise on how to navigate the emerging blended advertising field.

With this book, you'll gain valuable insight into the elements of successful branded entertainment initiatives and learn how to expertly maneuver within the marketplace. A must-have for those in the entertainment and advertising industries looking to monetize content while enhancing entertainment value and preserving brand integrity.

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