Miltenburg, Anne
Brand the Change
- ISBN 13:
- 9789063694784
- author:
- Miltenburg, Anne
- format:
- Paperback
- publisher:
- Bis Publishers
- language:
- English
- Publication Year:
- 2018
- Pages:
- 224
- Dimensions:
- 24.64 x 20.83 x 1.52 centimetres
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Building a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change offers practical steps to help you create a clear, compelling offer, develop unique brand experiences, and attract and convert the right audiences.
Based on years of experience in building brands and extensive content testing with hundreds of workshop participants, this book provides 23 tools and exercises, 14 case studies from change-making organisations across the world, and 7 guest essays from experts. It's a valuable resource for social entrepreneurs, disruptors, not-for-profits, and corporate troublemakers looking to build their brand.
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