Daryl Weber
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
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- ISBN 13:
- 9781632650139
- author:
- Daryl Weber
- format:
- Paperback
- publisher:
- Career Press
- language:
- English
- Publication Year:
- 2016
- Pages:
- 288
- Dimensions:
- 13.5 x 1.5 x 20.8 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Advertising, Daryl Weber,Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands,Career Press,1632650134,Sales & Marketing,Business & Economics,Business / Economics / Finance,Business/Ec
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Brand Seduction: Unlocking the Power of Neuroscience in Marketing. In this groundbreaking book, Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions. By understanding the unconscious side of brands, marketers can "seduce" customers and grow their businesses. Weber shows how emotions play a crucial role in building brands and provides practical tools to use neuroscience in marketing. With engaging stories and real-world examples, Brand Seduction offers a fresh perspective on the nature of brands and how they exist in the mind.
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