Aaker, David A.

Brand Relevance: Making Competitors Irrelevant

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ISBN 13:: 9780470613580
author:: Aaker, David A.
format:: HardBack
publisher:: John Wiley & Sons
language:: English
Publication Year:: 2011
Pages:: 400
Dimensions:: 23.5 x 16.1 x 3.3 centimetres (0
Genre:: Business, General, Business,
Condition:: New
Availability:: Item usually sent within 10 working days

£21.40

Current Stock: 5

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Description

Description

Brand Relevance Making Competitors Irrelevant by David A. Aaker In this groundbreaking book, branding expert David A. Aaker reveals how to eliminate competition and become the lead brand in your market. By defining brand relevance through dozens of case studies, Aaker explains how it drives market dynamics, creating opportunities for your brand and threats for competitors. Aaker shows how companies like Prius, Whole Foods, Westin, iPad, and others have made other brands in their categories irrelevant by treating new product categories as if they were brands, supporting innovation at every level of the organization, and creating barriers to competitors. This book offers insight into creating or dominating new business arenas, where the goal is not to be the best, but to be the only brand around. By understanding how to make your brand relevant, you can gain a competitive edge and create opportunities for growth.

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