Faegheh Shirazi
Brand Islam
- ISBN 13:
- 9781477309469
- author:
- Faegheh Shirazi
- format:
- Paperback
- publisher:
- University of Texas Press
- language:
- English
- Publication Year:
- 2016
- Pages:
- 336
- Dimensions:
- 15.2 x 2.2 x 22.9 cm
- Genre:
- Society, Politics & Philosophy, Social Sciences, Multicultural Studies, Faegheh Shirazi,Brand Islam,University of Texas Press,1477309462,Sociology & Anthropology: Professional,Pop Arts / Pop Culture,Brand name products - Religious aspects - Islam,Bra
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Brand Islam: The Marketing and Commodification of Piety by Faegheh Shirazi explores how consumerism, global communications, and Westernization are driving the commercialization of Islam. Many products marketed as "halal" or "Islamic" are not authentically Islamic, but rather profit-driven marketing tools. This book examines why consumers buy these products, including a desire to identify with a larger Muslim community, and how this phenomenon is affecting the lives of Muslim consumers. Shirazi investigates the rise of "Brand Islam," a highly lucrative marketing strategy that has enabled new forms of global networking between product and service sectors. The growth of consumerism and global communications has led to the commercialization of Islam, creating a vast market for products and services identified as Islamic. Brand Islam reveals how this phenomenon is shaping the religious, cultural, and economic lives of Muslim consumers. By examining the intersection of marketing, consumer culture, and Islamic identity, Shirazi sheds light on the complex dynamics driving the commercialization of Islam in the modern world.
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