Fuggetta, Rob
Brand Advocates
- ISBN 13:
- 9781118336038
- author:
- Fuggetta, Rob
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2012
- Pages:
- 304
- Dimensions:
- 14.73 x 2.54 x 22.86 centimetres
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Turn Your Enthusiastic Customers into a Powerful Marketing Force Brand Advocates is your most loyal and engaged customers, who don't just buy your products but also sell them for you. They are the best marketers you have, and by leveraging them effectively, you can drive sales and get more brand recommendations. This book provides a step-by-step playbook to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. You'll learn how to create and grow your Advocate Army using digital, social, and mobile channels, and how to reward and measure the success of your advocacy programs. By following this strategic approach, you can transform your company by unleashing the most powerful marketing force you have, and get more value from your social media marketing.
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