Evans, David C.
Bottlenecks: Aligning UX Design with User Psychology
- ISBN 13:
- 9781484225790
- author:
- Evans, David C.
- format:
- Paperback
- publisher:
- Apress
- language:
- English
- Publication Year:
- 2017
- Pages:
- 260
- Dimensions:
- 6.10(w) x 9.25(h) x (d)
- Genre:
- Psychology Textbook
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Bottlenecks Aligning UX Design with User Psychology by David C. Evans provides a comprehensive understanding of the psychological factors that influence user behavior and digital innovation success. By applying foundational psychology to user-experience design, entrepreneurs, designers, and marketing professionals can create more effective interfaces and drive business growth. This book delves into the critical roles played by various psychological disciplines, including behaviorism, development, personality, and social psychology, in shaping user perception, engagement, and recommendation of digital innovations. It also explores high-stakes case studies that demonstrate the benefits of aligning behavioral theory with digital design. Suitable for designers, entrepreneurs, usability researchers, and market researchers, this book offers practical strategies for enhancing consulting and reporting, as well as hypotheses for research to better meet users' needs in an age of social media and behavioral targeting.
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