Malmsten, Ernst
Boo Hoo: A Dot Com Story
- ISBN 13:
- 9780099418375
- author:
- Malmsten, Ernst
- format:
- Paperback
- publisher:
- Random House Business
- language:
- English
- Publication Year:
- 2002
- Pages:
- 464
- Dimensions:
- 12.7 x 2.54 x 19.56 centimetres
- Genre:
- Biography: general
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The story of boo.com, the ill-fated internet startup that captured the imagination of the world's fashion houses and Wall Street investment banks. In 2002, two ambitious entrepreneurs, a former poetry critic and an international model, joined forces to create a revolutionary online business. Their plan was ambitious, with a valuation of $3.4 billion, and a funding of $135 million. The dot.com era was in full swing, and boo.com was at the forefront of the excitement. The company's meteoric rise was marked by a sense of euphoria, with investors and media hailing it as a game-changer. However, the bubble eventually burst, and the company's fortunes began to decline. The story of boo.com is a fascinating case study of the highs and lows of the dot.com era, and the lessons that can be learned from its rise and fall. This book offers an insider's look at the 18 months of the company's history, from its conception to its catastrophic collapse. With its unique blend of business, fashion, and entrepreneurship, boo.com is a fascinating tale of ambition, hubris, and the unpredictable nature of the internet age.
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