Malcolm Gladwell
Blink: the Power of Thinking without Thinking
- ISBN 13:
- 9780316010665
- author:
- Malcolm Gladwell
- format:
- Paperback
- publisher:
- Back Bay Books
- language:
- English
- Publication Year:
- 2007
- Pages:
- 320
- Genre:
- Popular Psychology
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell explores how our brains make decisions in an instant, often without us even realizing it. The book reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but rather those who have perfected the art of "thin-slicing" - filtering the few factors that matter from an overwhelming number of variables. Through fascinating examples and insights into human psychology, Gladwell shows how our intuition can be both a powerful tool and a source of error, leading to great successes as well as failures.
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