Salganik, Matthew J.
Bit by Bit: Social Research in the Digital Age
- ISBN 13:
- 9780691158648
- author:
- Salganik, Matthew J.
- format:
- Hardback
- publisher:
- Princeton University Press
- language:
- English
- Publication Year:
- 2017
- Pages:
- 448
- Dimensions:
- 23.11 x 18.54 x 3.81 centimetres
- Genre:
- Politics, Society & Education, Sociology & anthropology, Sociology,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Unlocking the Power of Social Research in the Digital Age Bit by Bit is an innovative guide to conducting social research in the digital age. As the world becomes increasingly interconnected, new tools and technologies have emerged that enable us to collect and process data about human behavior like never before. This comprehensive book provides a principles-based approach to handling the challenges of doing social research in a rapidly evolving digital landscape. Matthew Salganik explains how to harness the potential of big data, run experiments, and engage in mass collaborations, while also addressing key ethical considerations. With real-world examples and suggestions for further reading, Bit by Bit is an invaluable resource for anyone looking to apply the lessons of social science to their work. By combining ideas from social science and data science, this book offers a unique perspective on how to approach research in the digital age.
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