Davenport, Thomas H
Big Data at Work
- ISBN 13:
- 9781422168165
- author:
- Davenport, Thomas H
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2014
- Pages:
- 224
- Dimensions:
- 2.5 x 16.5 x 24.1 cm
- Genre:
- Business, Finance & Law,Management, Information Management,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Big Data at Work: Dispelling the Myths, Uncovering the Opportunities by Thomas Davenport. In the early days of big data, many were skeptical about its potential impact. However, as research progressed, it became clear that this technology had real business value. This book explains what big data means from a technical, consumer, and management perspective, and how it can be harnessed to drive business success. From understanding the importance of big data in your organization to implementing successful projects, Davenport provides practical insights and examples from leading companies such as UPS, GE, online marketplaces, United Healthcare, Citigroup, and many others. By putting big data to work, you can improve decision-making, products, services, and customer relationships, while also strengthening your business. With clear and conversational language, Big Data at Work helps you navigate the opportunities and challenges of this emerging field, and shows how to make the most of its potential for your organization.
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