Mark Brown
Beyond the Balanced Scorecard Improving Business Intelligence With Analytics
- ISBN 13:
- 9781563273469
- author:
- Mark Brown
- format:
- Hardcover, 2007
- publisher:
- Taylor & Francis INC International Concepts
- language:
- English
- Publication Year:
- 2007
- Pages:
- 252
- Genre:
- Engineering & Technology Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Improve your organization's performance by using the right metrics. Many companies rely on balanced scorecards to measure success, but research suggests that these scorecards often focus on limited aspects of performance, providing incomplete data. This book provides managers with the tools to objectively measure key areas of performance, such as customer relationships, employee satisfaction, and external business environment factors. You'll learn how to construct a performance index and discover example metrics for difficult-to-measure aspects of performance. By applying the insights from this book, you can make more informed decisions about your organization's strategy and financials, leading to improved overall health.
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