Michelle Baddeley

Behavioural Economics: A Very Short Introduction (Very Short Introductions)

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ISBN 13:
9780198754992
author:
Michelle Baddeley
format:
Paperback
publisher:
OUP Oxford
language:
English
Publication Year:
2017
Pages:
168
Dimensions:
17 x 1.3 x 10.9 cm
Genre:
Business, Finance & Law, Economics, , Michelle Baddeley,Behavioural Economics: A Very Short Introduction (Very Short Introductions),OUP Oxford,019875499X,Economics: Professional & General,Consumer Behavior,Economics - General,Business & Economics,Bus
Condition:
New
Availability:
Item usually sent within 5 working days
£10.37

Description

Behavioural Economics: A Very Short Introduction by Michelle Baddeley explores how our psychology affects our economic decisions. Traditionally, economists have assumed that humans are rational and make selfish choices, but this is no longer supported by research. Our daily lives are complicated by psychological factors, leading to mistakes in decision-making. We struggle with self-control, making it difficult to stick to diets, exercise regularly, or manage our finances effectively. This book delves into the reasons behind these irrational decisions, including how we make quick choices and respond to social influences. By understanding the rationale for our financial behaviour, policymakers can design more effective policies, while consumers must navigate increasingly savvy marketing strategies.

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