Mazar, Nina

Behavioral Science in the Wild (Behaviorally Informed Organizations)

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ISBN 13:
9781487527518
author:
Mazar, Nina
format:
Hardback
publisher:
University of Toronto Press
language:
English
Publication Year:
2022
Pages:
360
Dimensions:
23.5 x 15.9 x 2.5 centimetres (0
Genre:
Business, Marketing, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£20.99

Description

Behavioral Science in the Wild provides managers with practical insights to apply key research findings to real-world behavior change challenges. By exploring how behavioral science can be successfully translated and scaled, this book offers a nuanced framework for translating lab-based research into actionable strategies. The authors, joined by leading figures from both academia and applied behavioral sciences, develop a comprehensive approach to help organizations overcome the challenges of applying theoretical findings in practice. This book is essential reading for anyone looking to harness the power of behavioral science to drive positive change in their workplace or organization. By understanding how to translate research into practical solutions, managers can create more accessible and user-friendly products, processes, and experiences that meet the needs of their end-users.

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