Buisson, Florent
Behavioral Data Analysis - with R and Python: - Customer - Driven Data for - Real Business Results
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- ISBN 13:
- 9781492061373
- author:
- Buisson, Florent
- format:
- Paperback
- publisher:
- O'Reilly Media, Inc, USA
- language:
- English
- Publication Year:
- 2021
- Pages:
- 358
- Dimensions:
- 23.3 x 17.8 x 1.9 centimetres (0
- Genre:
- Nonfiction, Psychology, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Learn to unlock the full potential of your customer's behavioral data with this practical guide. Behavioral Data Analysis with R and Python provides powerful methods specifically tailored for analyzing customer behavior, helping you drive optimal business decisions. Discover how to design and analyze experiments, clean and prepare behavioral data, and segment customers in a transparent and insightful way. With complete examples and exercises in R and Python, you'll gain immediate insight from your data and start making informed business choices.
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