Peter York
Authenticity is a Con: (Provocations)
- ISBN 13:
- 9781849547871
- author:
- Peter York
- format:
- HardBack
- publisher:
- Biteback Publishing
- language:
- English
- Publication Year:
- 2014
- Pages:
- 128
- Dimensions:
- 18 x 10.9 x 1.5 cm
- Genre:
- Society, Politics & Philosophy, Social Sciences, Anthropology
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Authenticity is a Con by Peter York The concept of authenticity has become increasingly muddled in modern society. In his latest work, Peter York explores how this term has lost its meaning and become a marketing tool. As a broadcaster, journalist, and management consultant with a decade-long tenure as style editor of Harpers & Queen, York brings a wealth of experience to the subject. He examines how authenticity is now used to sell everything from products to lifestyles, often with little regard for genuine value or substance.