Gibbons, Joan

Art and Advertising (Art and Series)

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ISBN 13:: 9781850435860
author:: Gibbons, Joan
format:: Paperback
publisher:: I.B.Tauris
language:: English
Publication Year:: 2005
Pages:: 208
Dimensions:: 148mm X 210mm
Genre:: Industrial / commercial art & design
Condition:: New
Availability:: Item usually sent within 5 working days

£31.91

Current Stock: 5

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Description

Description

Art and Advertising explores the complex relationship between art and advertising. Joan Gibbons argues that these two fields are not mutually exclusive, but rather can enrich each other. The book examines how artists have used advertising techniques to reach wider audiences, while also looking at how advertising has employed strategies from contemporary art. Case studies include landmark campaigns such as Silk Cut's and Benetton's Shock of Reality, as well as the influential work of David Carson and Wieden and Kennedy's Nike campaigns. By exploring these examples, Gibbons makes a compelling case for why art and advertising need not be separate entities.

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