Kocek, Chris

Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

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ISBN 13:: 9780989284936
author:: Kocek, Chris
format:: Paperback
publisher:: Yellow Bird Press
language:: English
Publication Year:: 2023
Pages:: 178
Dimensions:: 19.8 x 12.9 x 1 centimetres (0.1
Genre:: Business, Marketing, Advertising,
Condition:: New
Availability:: Item usually sent within 7 working days

£19.20

Current Stock: 5

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Description

Description

Discover how to build transformative insights that can breathe new life into your brand and give your business a long-term competitive advantage.

This practical guide demystifies the insight-building process, providing real-world examples from leading brands and step-by-step techniques for connecting the dots between data, observations, and human truths. You'll learn how to identify key characteristics of a true insight, stress-test your ideas, and turn them into actionable concepts that can inspire others.

With this fast-paced read, you'll gain the skills to create powerful insights that can help you stay ahead in today's fast-paced business landscape.

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