Riffe, Daniel
Analyzing Media Messages: Using Quantitative Content Analysis in Research
- ISBN 13:
- 9781032264677
- author:
- Riffe, Daniel
- format:
- Paperback
- publisher:
- Taylor & Francis Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 264
- Dimensions:
- 22.9 x 15.2 x 1.3 centimetres (0
- Genre:
- Nonfiction, Social Sciences, Media Studies,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The fifth edition of this comprehensive text provides a thorough guide to conducting quantitative content analysis research. It covers essential tools and skills necessary for readers to conduct in-depth analysis of media messages.
With this resource, researchers can develop the skills needed to critically evaluate and analyze media content using quantitative methods. The book offers a detailed approach to understanding media messages and their impact on society.
Perfect for those looking to enhance their research skills or expand their knowledge in communication studies, linguistics, and related fields, this text is an invaluable resource for anyone seeking to develop a deeper understanding of media analysis.
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