Bergin, Tiffany
An Introduction to Data Analysis: Quantitative, Qualitative and Mixed Methods
- ISBN 13:
- 9781446295151
- author:
- Bergin, Tiffany
- format:
- Paperback / softback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 296
- Dimensions:
- 24.2 x 17 centimetres (0.51 kg)
- Genre:
- Nonfiction, Social Sciences, Methodology
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
This comprehensive introduction to data analysis covers the fundamental process of finding, collecting, organizing, and presenting data. Using real-world case studies as illustrations, it explains theories behind and develops techniques for conducting quantitative, qualitative, and mixed methods data analysis.
With clear and jargon-free language, this book helps readers become proficient data analysts and develop critical thinking skills to assess analyses presented by others in both academic research and the popular media. It provides guidance on key principles of data analysis, including frameworks, data validity, sampling techniques, data management, big data, data visualization, and effective communication.
Whether you're new to data analysis or looking for a quick-reference guide to its key principles, this book will help you uncover nuances, complexities, patterns, and relationships among all types of data.
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