Marx, W. David
Ametora: How Japan Saved American Style
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- ISBN 13:
- 9781541604339
- author:
- Marx, W. David
- format:
- Hardback
- publisher:
- Basic Books
- language:
- English
- Publication Year:
- 2023
- Pages:
- 304
- Dimensions:
- 21.1 x 14.7 x 2.5 centimetres (0
- Genre:
- Arts & Photography, Art, Fashion,
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
Ametora: How Japan Saved American Style
By W. David Marx, a cultural historian, this book explores the fascinating story of how Japanese designers have taken traditional American fashion and turned it into a global phenomenon.
From high-end denim to oxford button-downs, Japanese companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital have perfected the classic American look, known as ametora, and turned it into a huge business. Marx reveals how Japanese consumers and fashion cognoscenti have ritualized and preserved American styles during periods when they were out of vogue in their native land, dramatically reshaping both Japanese and American culture.
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