Clark, Duncan

Alibaba

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ISBN 13:
9780062413413
author:
Clark, Duncan
format:
Paperback
publisher:
Ecco Press
language:
English
Publication Year:
2017
Pages:
304
Dimensions:
20.32 x 13.49 x 1.73 centimetres
Genre:
Computers, Internet, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£10.99

Description

Jack Ma's incredible journey from humble beginnings to building Alibaba into one of the world's largest internet companies is told in this authoritative and compelling narrative. Duncan Clark, who gained unprecedented access to key figures at Alibaba, explores how Jack Ma transformed China's economy and inspired entrepreneurs around the globe. From Alibaba's early days as a small business to its current dominance of China's e-commerce market, Clark examines the factors behind Jack Ma's relentless drive and his ability to outsmart competitors. As Alibaba sets its sights on new markets, including finance and media, Clark asks whether there are limits to the company's ambitions and how the Chinese government might respond. This book provides a detailed account of Alibaba's past, present, and future, shedding light on the company's remarkable success and its impact on global business.

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