Smith, Gez

Agile Marketing: The Incomplete Guide

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ISBN 13:
9780957275423
author:
Smith, Gez
format:
Paperback
publisher:
Bunny Picnic
language:
English
Publication Year:
2016
Pages:
202
Dimensions:
21 x 14.8 x 1.1 centimeters (0.2
Genre:
Computers, General, ,
Condition:
New
Availability:
Item usually sent within 5 working days
£11.66

Description

Agile Marketing: The Incomplete Guide explores how digital technologies have transformed marketing, PR, and communications into fast-paced and uncertain environments. To adapt to these changes, marketers can adopt an agile mindset and apply methodologies like scrum. This book offers a comprehensive approach to agility in strategy, leadership, and organisational change, providing concrete changes and processes that can be implemented immediately. It's ideal for those seeking a new way of approaching their professional work, particularly in the face of digital disruption. By embracing agile principles, marketers can stay ahead of the curve and respond effectively to changing market conditions.

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