Harbour, Jeremy
Agglomerate: from idea to IPO in 12 months
- ISBN 13:
- 9781781332092
- author:
- Harbour, Jeremy
- format:
- Paperback / softback
- publisher:
- Rethink Press
- language:
- English
- Publication Year:
- 2016
- Pages:
- 156
- Dimensions:
- 21.6 x 14 x 0.5 centimetres (0.1
- Genre:
- Business, Small Business, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Small businesses have long been overshadowed by tech startups in the media spotlight. However, with the rise of collaborative approaches, they can now level the playing field and achieve success while maintaining their independence. Jeremy Harbour and Callum Laing explore this concept using The Marketing Group PLC as a case study. They demonstrate how small businesses can use a collaborative approach to compete with larger companies and thrive in the market. By adopting this strategy, entrepreneurs can gain a competitive edge and build sustainable businesses that are not reliant on external funding or investors.
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