Prussakov, Evgenii
Affiliate Program Management: An Hour a Day
- ISBN 13:
- 9780470651735
- author:
- Prussakov, Evgenii
- format:
- Paperback
- publisher:
- Sybex
- language:
- English
- Publication Year:
- 2011
- Pages:
- 456
- Dimensions:
- 23.1 x 18.5 x 3 cm
- Genre:
- E-commerce: business aspects
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Affiliate marketing is becoming increasingly popular among retailers. In fact, nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. With free affiliate networks, automation software, and pay-for-performance compensation models, small businesses can now easily take advantage of this effective marketing tool. This guide provides a detailed, real-world approach to developing, launching, and managing a successful affiliate marketing program. It covers essential topics such as market research, payment models, recruiting affiliates, and creating compelling content. By following the steps outlined in this book, you'll be able to boost your marketing efforts without incurring excessive costs. With its practical, step-by-step approach, Affiliate Program Management: An Hour a Day is an ideal resource for merchants, business owners, and those responsible for managing affiliate programs.
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