John Sinclair
Advertising, the Media and Globalization: A World in Motion
- ISBN 13:
- 9780415668835
- author:
- John Sinclair
- format:
- Paperback
- publisher:
- Taylor & Francis
- language:
- English
- Publication Year:
- 2012
- Pages:
- 168
- Dimensions:
- 6.10 (w) x 9.10 (h) x 0.50 (d)
- Genre:
- Accounting
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Advertising, the Media and Globalisation A World in Motion by John Sinclair provides a critical analysis of how advertisers and agencies navigate the changing media landscape worldwide. The book takes a region-by-region approach to examine the dynamic relationship between media, advertisers, and agencies in an era of globalization. It assesses the issues surrounding advertising's impact on culture and society, exploring topics such as global trends in the advertising industry, current issues in advertising and media, and the role of advertising in shaping social and personal life. By examining developments over recent decades, the book provides a comprehensive understanding of the manufacturing-marketing-media complex in its globalized form. This contemporary account offers valuable insights into the complexities of advertising in an age of transition from mass to social media.
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