Hoffman, Bob

Advertising For Skeptics

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ISBN 13:: 9780999230732
author:: Hoffman, Bob
format:: Paperback
publisher:: Type a Group
language:: English
Publication Year:: 2020
Pages:: 180
Dimensions:: 22.9 x 15.2 x 1 centimetres (0.1
Genre:: Arts & Photography, Art, Business Aspects,
Condition:: New
Availability:: Item usually sent within 7 working days

£11.93

Current Stock: 5

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Description

Description

A scathing critique of the advertising industry's flaws is presented in this book. Bob Hoffman, author of "BadMen" and "Laughing@Advertising", delivers an uncompromising assessment of the ad world's shortcomings. He scrutinizes its hubris, data-driven decisions, and the consequences that follow. Hoffman's analysis spans 161 pages, as he dismantles the industry's most egregious errors and exposes its vulnerabilities. The result is a searing indictment of the advertising sector's excesses and delusions. Through his unflinching examination, Hoffman sheds light on the darker aspects of the ad world, revealing a complex web of problems that have led to its current state.

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