Butterfield, Leslie
AdValue
- ISBN 13:
- 9780750655019
- author:
- Butterfield, Leslie
- format:
- Paperback
- publisher:
- Butterworth-Heinemann
- language:
- English
- Publication Year:
- 2003
- Pages:
- 256
- Dimensions:
- 156 mm X 234 mm
- Genre:
- Advertising
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding how advertising works for business is crucial for making informed decisions about marketing spend. This book provides twenty ways in which advertising can impact a company's value, performance and customer relationships.
The author, Leslie Butterfield, draws on expertise from the advertising industry, client communities, and academia to provide actionable insights into the effects of advertising on different aspects of business. The book is aimed at both advertising professionals and general business audiences seeking to tie advertising spend to tangible outcomes.