Vajre, Sangram
Account-Based Marketing for Dummies
- ISBN 13:
- 9781119224853
- author:
- Vajre, Sangram
- format:
- Paperback
- publisher:
- For Dummies
- language:
- English
- Publication Year:
- 2016
- Pages:
- 384
- Dimensions:
- 23.11 x 18.8 x 1.78 centimetres
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Transform your B2B marketing approach with expert guidance. Account-Based Marketing For Dummies provides the tools and step-by-step instructions to find, reach, and engage with potential customers on their terms. This practical guide helps you analyze current data to identify key accounts, execute effective account-specific techniques, and increase your reach in real time. You'll discover how marketing technology and online advertising can be used to display messages where and when your customers already engage online. By following the advice in this book, you'll be able to align your sales and marketing teams for greater success in your ABM efforts. With clear explanations and direct instructions, Account-Based Marketing For Dummies is a valuable resource for any business looking to improve its marketing strategy.
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