David Aaker

Aaker on Branding: 20 Principles That Drive Success

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ISBN 13:
9781614488323
author:
David Aaker
format:
Paperback
publisher:
Morgan James Publishing
language:
English
Publication Year:
2014
Pages:
220
Dimensions:
15.2 x 1 x 22.9 cm
Genre:
Business, Finance & Law, Sales & Marketing, Brands & Corporate Identity
Condition:
New
Availability:
Item usually sent within 5 working days
£13.44

Description

Aaker on Branding presents 20 essential principles for creating strong brands. These principles are drawn from David Aaker's six brand books and related publications, providing a broad understanding of branding that is essential for business, marketing, and brand strategists.

By following these principles, you can create and maintain strong brands and develop coherent brand portfolios. The book offers a structured approach to branding, advancing the theory of branding and the practice of brand management, which in turn informs the practice of business management.

This concise guide helps navigate the complexities of branding, providing a roadmap for those looking to understand and apply the latest principles of branding. It is an invaluable resource for anyone involved with branding, offering a sense of topic priorities and practical strategies for success.

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