Young, James
A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
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- ISBN 13:
- 9780071410946
- author:
- Young, James
- format:
- Paperback
- publisher:
- McGraw-Hill Professional
- language:
- English
- Publication Year:
- 2003
- Pages:
- 64
- Dimensions:
- 17.8 x 12.7 x 0.5 centimetres (0
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
A Technique for Producing Ideas by James Young
This practical guide provides a simple and effective methodology for generating new ideas. First introduced in 1939, it has been refined and reissued to help professionals and individuals stimulate their creativity and develop innovative solutions.
The five-step process outlined in this book details how to gather information, stimulate imagination, and combine old elements to create dramatic new ideas. A valuable resource for anyone looking to jump-start their creative thinking.
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