Bailey, Catherine

A Practical Guide to - Marketing for Lawyers: 2nd - Edition

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ISBN 13:
9781911035954
author:
Bailey, Catherine
format:
Paperback
publisher:
Law Brief Publishing Ltd
language:
English
Publication Year:
2018
Pages:
214
Dimensions:
23.4 x 15.6 x 1.1 centimetres (0
Genre:
Business, Sales, General,
Condition:
New
Availability:
Item usually sent within 5 working days
£24.23

Description

A Practical Guide to Marketing for Lawyers 2nd Edition by Catherine Bailey and Jennet Ingram is a comprehensive guide for law firms and barristers' chambers. With the rise of alternative business structures and mergers and acquisitions, marketing has become an essential part of any legal service provider's toolkit. This second edition features a new chapter covering GDPR, which has significant implications for marketing that uses personal data. The book provides a detailed overview of each element of marketing communications, from advertising and branding to social media and websites, as well as a handy checklist to ensure compliance with the rules. Written in straightforward language, this guide is ideal for both newcomers and experienced marketers in the legal sector.

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