Jessup, John

A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! (A Degree in a Book)

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ISBN 13:
9781839408700
author:
Jessup, John
format:
Paperback / softback
publisher:
Arcturus
language:
English
Publication Year:
2022
Pages:
256
Dimensions:
22 x 25 centimetres (1.05 kg)
Genre:
Business, Management, Strategy,
Condition:
New
Availability:
Item usually sent within 4 working days
£16.25

Out of stock

Description

This comprehensive guide covers everything you need to know about marketing, from advertising and social media to marketing economics and commercial law. It presents complex information in an easy-to-understand format, using visual aids such as flow diagrams, infographics, and pull-out features to break down marketing jargon.

Profiles of successful marketing professionals and brand biographies are included to illustrate key principles in practice, such as the strategies used by Netflix and Apple. The book also explores topics like management, market research, product development, buyer behavior, and the impact of popular culture on marketing, as well as digital marketing, retail, and the changing landscape of marketing in the wake of the global pandemic.

Whether you're a student, a marketing professional, or a small business looking to expand, this book provides a thorough understanding of how effective marketing can play a key role in your business. With its comprehensive coverage and accessible format, it's an ideal resource for anyone looking to improve their marketing knowledge and skills.

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