Arrington, Tracy
101 Things I Learned(r) in Advertising School
- ISBN 13:
- 9780451496713
- author:
- Arrington, Tracy
- format:
- HardBack
- publisher:
- Three Rivers Press (CA)
- language:
- English
- Publication Year:
- 2018
- Pages:
- 216
- Dimensions:
- 12.95 x 18.03 x 2.54 centimetres
- Genre:
- 12.95 x 18.03 x 2.54 centimetres, Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Learn the fundamentals of advertising with 101 Things I Learned in Advertising School. This illustrated guide offers accessible lessons on consumer psychology, media, audience targeting, creativity, and design, helping you navigate the fast-paced world of advertising.
From the importance of understanding why certain ads fail to the role of creativity in effective marketing, this book provides thoughtful insights into the advertising industry. With 101 illustrated lessons, you'll gain a deeper understanding of the principles that drive successful ad campaigns.
Written by an experienced advertising executive and instructor, this book is perfect for students, recent graduates, and seasoned professionals looking to refresh their skills or gain new perspectives on advertising. Whether you're looking to craft a compelling ad campaign or simply want to better understand the industry, 101 Things I Learned in Advertising School is a valuable resource.
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