Pentagram
1,000 Marks
- ISBN 13:
- 9780500298039
- author:
- Pentagram
- format:
- Paperback
- publisher:
- Thames & Hudson
- language:
- English
- Publication Year:
- 2024
- Pages:
- 1008
- Dimensions:
- 18 x 13.2 x 8.1 centimetres (0.9
- Genre:
- Arts & Photography, Design, Graphic Arts,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
A collection of 1,000 symbols and logotypes designed by Pentagram partners from 1972 to the present. These marks represent the diverse range of identity work created by the agency over five decades, encompassing clients from multinational corporations to start-ups, government agencies, nonprofits, and social enterprises. The humble mark is central to a brand's identity, often serving as shorthand for the brand itself. This book showcases a wide variety of approaches to creating distinctive logos, from bold typographic wordmarks to pictorial symbols and more abstract solutions. By printing these marks in black and white, their pure forms are highlighted, revealing contrasts and occasional similarities between them. The practice of design has evolved significantly since 1972, yet its core concerns remain the same: designing a mark for a client and striving for timelessness. This collection provides a unique insight into the challenges faced by graphic designers today, offering a valuable resource for anyone interested in branding, logo design, or the creative process.
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