Gunther, Robert E.

Wharton on Managing Emerging Technologies

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ISBN 13:: 9780471361213
author:: Gunther, Robert E.
format:: HardBack
publisher:: John Wiley & Sons
language:: English
Publication Year:: 2000
Pages:: 496
Genre:: Business & Management
Condition:: New
Availability:: Item usually sent within 10 working days

£34.33

Current Stock: 5

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Description

Description

Managing emerging technologies represents a different game for established firms. Insights and tools from leading business thinkers are presented in this book, based on research from Wharton's Emerging Technologies Management Research Program.

The program, established in 1994, is one of the longest and broadest initiatives on managing emerging technologies. This book distills the insights into a single volume for managers, covering issues related to successful management of emerging technologies.

According to the editors, this approach requires a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies.

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