Lopes, Teresa da Silva
Trademarks, Brands, and Competitiveness
- ISBN 13:
- 9780415635738
- author:
- Lopes, Teresa da Silva
- format:
- Paperback / softback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2013
- Pages:
- 270
- Dimensions:
- 22.9 x 15.2 x 1.5 centimetres (0
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Trademarks, Brands, and Competitiveness by Teresa da Silva Lopes and Paul Duguid explores the historical role of trademarks and brands in economic growth. The contributors examine how brands have contributed to consumer goods' economic growth, developed trademark law, and influenced brand strategy. They also investigate how these elements interact with each other. This book brings together scholars and practitioners from various fields - marketing, business history, law, economics, and economic history - to provide a comprehensive understanding of trademarks and competitiveness.
Related Products
Related Products
Animal Logo: Trademarks &Symbols
£12.98
The 10th Anniversary Edition of Animal Logo Trademarks & Symbols showcases an exquisite collection of animal-inspired logos from around the world. This visually captivating book explores the realm of...
Founder Brand: Turn Your Story Into Your Competitive Advantage
Gerhardt, Dave
£22.81
Building your brand as a founder can be expensive and time-consuming. However, you have a key advantage that sets you apart: your story is one of your most valuable assets. In "Founder Brand",...
Founder Brand: Turn Your Story Into Your Competitive Advantage
Gerhardt, Dave
£11.11
Building your brand as a founder can be expensive and time-consuming. However, you have a key advantage that sets you apart: your story. In "Founder Brand", marketing expert Dave Gerhardt reveals how...
Decision trends in trademark litigation at OAPI
Simba, King Florian
£55.53
Decision trends in trademark litigation at OAPI by King Florian Simba This book explores the evolving landscape of trademark litigation in Mexico. Written by expert King Florian Simba, it provides...
The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business
Walker, Dain
£19.45
Unlock your potential as a personal brand and unlock infinite money-making opportunities. Dain Walker's expert roadmap in "The 90 Day Brand Plan" shows you how to harness your authority, credibility,...