Luc de Brabandere

Thinking in New Boxes

(No reviews yet) Write a Review

ISBN 13:: 9780812992953
author:: Luc de Brabandere
format:: HardBack
publisher:: Random House
language:: English
Publication Year:: 2013
Pages:: 352
Dimensions:: 24.1 x 15.6 x 2.7 centimetres (0
Genre:: Business, Management, Strategy,
Condition:: New
Availability:: Item usually sent within 20 working days

£22.17

Current Stock: 5

Quantity:

Description

Description

Thinking in New Boxes: A Revolutionary Process for Sustainable Creativity In today's fast-changing business landscape, traditional thinking can hold you back. BIC, a leading manufacturer of disposable ballpoint pens, discovered that looking beyond its core products could lead to new opportunities. By adopting a fresh perspective, the company expanded into lighters, razors, and even phones, opening up a world of possibilities. Luc de Brabandere and Alan Iny, strategic innovation experts from The Boston Consulting Group (BCG), challenge conventional wisdom on business creativity in their book Thinking in New Boxes. They break down the creative process into five essential steps: challenging assumptions, exploring options, generating new ideas, evaluating and selecting the best solutions, and continually reevaluating and refining them. By adopting this innovative approach, businesses can unlock sustainable creativity and thrive in an era of accelerating change.

View AllClose