Matthew Dixon
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
- ISBN 13:
- 9780241003305
- author:
- Matthew Dixon
- format:
- Paperback
- publisher:
- Portfolio Penguin
- language:
- English
- Publication Year:
- 2013
- Pages:
- 256
- Dimensions:
- 23.2 x 15.2 x 2 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Customer Services,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Effortless Experience: Conquering the New Battleground for Customer Loyalty A new approach to winning customer loyalty has been revealed by Matthew Dixon, author of this book. Contrary to conventional wisdom, research suggests that dazzling customers with exceptional service is not as effective as delivering on basic promises. By focusing on solving customers' problems and delivering a low-effort experience, businesses can improve service, reduce costs, and generate the elusive loyalty that over-the-top service often fails to deliver. This book outlines the four pillars of a successful customer experience, backed by robust data and insights, and provides tools and templates to help you apply these principles in your own business. With clear guidance and practical advice, The Effortless Experience offers a pathway to achieving customer loyalty that is now clearly marked.
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