Joel Beckerman
Sonic Boom, The
- ISBN 13:
- 9780544570160
- author:
- Joel Beckerman
- format:
- Paperback
- publisher:
- Mariner Books
- language:
- English
- Publication Year:
- 2015
- Pages:
- 208
- Dimensions:
- 13.5 x 1.5 x 20.3 cm
- Genre:
- Music, Stage & Screen, Music, Musical Theory & Composition
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Sound has a profound impact on our lives, influencing our decisions and actions in ways we might not even notice. In "The Sonic Boom", composer and strategic sound expert Joel Beckerman reveals a new framework for thinking about the effects of sound on every aspect of our lives. From the sizzling platter that made or broke the Chili's fajita empire to the immersive soundscapes at Disneyland, everyday examples illustrate the surprising power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive edge. By harnessing the power of sound, you can create "boom moments" that connect with listeners on an emotional level. This book provides a unique perspective on the role of sound in our lives, making it a valuable resource for anyone looking to understand and apply its influence.
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